White wedding dress, gorgeous makeup, luxurious diamond ring, lively feast ... ... There is no doubt a huge wedding nearly 10 years, the consumer market, becoming a significant consumer of stimulating economic growth point. With the tremendous business opportunities in the highlights and market norms, the provincial capital of the wedding industry turned to seek the brand development. Reporter hole Lei
Bank regulations to enhance the wedding industry, "happiness"
With the economic and social development, accelerate the pace of life, more and more people, especially the peak of 80 into after the marriage, are willing to give a professional wedding company to make arrangements for the wedding.
Wedding as a new sunrise industry, is attracting more and more entrepreneurs to come to gold. However, the market potential is great wedding, but because of late start, rapid development, after the lack of trade barriers to entry, both large and small businesses fall into intervention, leading to the development of mixed wedding industry, the market chaos. According to charge Mr. Lee introduced the Red Ribbon, December 1, 2009 implementation of the "marriage celebration service", the access threshold for the first time on the wedding industry to set new standards for a variety of services directed at the wedding industry and trade potential consumer pitfalls rules, and by strict industry standards to regulate the wedding market. Line after the introduction of regulations, the provincial capital of wedding industry reshuffle, the company was not competitive ruthless eliminated.
More diversified demand for wedding jewelry
Today, the marriage boom led to the prosperity of the wedding industry, including natural and ultimately, the selection and purchase of wedding jewelry. It is understood, jewelry consumer market, the transition moving personalized and diversified, making jewelry is constantly broken down, the variety and constantly enrich, gold, platinum, diamond jewelry and various types of colored gems, jade, silver jewelry, and other leading position. The provincial capital of Chow Tai Fook, the Old Phoenix, Golden Supreme, Kimberley, Century edge, dragon jewelry jewelry store with their own brand reputation soared. In addition, by virtue of the store model network + Kelan diamonds, so that consumers buy the rest assured.
Wedding services "test the water" cross-integration
Since the 20th century, since the 90s, matchmaking, wedding companies, wedding photo studio, beauty salon, jewelry, flowers, gifts, home decorating, home appliances, hotels hotels, honeymoon travel, and other industries are rushing wedding "Rose feast" to form a huge chain of wedding services.
The studio is the wedding marketplace. Last year, the perfect bride settled in Jinan, a surge of "one-stop service" then the wind blowing the wedding market in the provincial capital, all wedding-related items can be "leaving home" arrangements. "Wedding products and services to improve the quality, the industry is a combination between the way out. Wedding form a chain between the various services, businesses share resources, is a trend." During the interview, gold wedding photography industry renowned studio Mrs. wedding photo studio, wedding photo studio responsible for the extraordinary people have said.
Brand reputation of the development needs of consumers
In the interview, said the wedding industry, wedding industry does have great potential, but more and more fierce market competition. Is indeed the case, since the newspaper and the "Shandong News Network," "Love Decade" brand influence selection of activities since the hotline are overflowing every day, consumers express their views, have to fill in their favorite brand of their own comments. At the same time the reporter learned, has more than 200 married couples to enjoy a hi "benefits" of the VIP Membership benefits.
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